Branding with Pinterest
We have come to terms with our social profiles already and made them equivalent to our identities online. From Facebook to Twitter to Instagram, it is fairly easy now to just promote and publish news about our business and brands.
Have you tapped Pinterest lately?
Besides the fact that some of my traffic comes from that social network, Pinterest interface seems more fun, functional and easier to the eye – almost like an Instagram post on the web but categorized into topics that delve into your interests such as design, food, travel and business topics. [Follow the 7Figure Surfer at Pinterest]
Is Pinterest part of your online marketing campaign? If you have already one, are you satisfied with how you brand’s page look? Just your Facebook cover photo or your Twitter wallpaper, your Pinterest page should also represent your brand. The points below can possibly help you set up your brand at page Pinterest and also help you gain more followers who will be engage with your pins and boards.
Profile Image. Make certain you upload your best profile image. This should represent you and your brand and is easily identifiable whenever people look you up online. Upload your logo at your Pinterest brand page so that as soon as people look you up, they can immediately tell your brand. Pinterest Profile image dimension is 165×165 while your photo dimensions should be 600×600 pixels in size.
Username and Brand Name. Pinterest allows you to customize your URL link. Hence, you can market and brand your pinterest name like this: www.pinterest.com/customname. This will also help you be more searchable online.
Maximize the ‘About’ Section. Write details about your business. Tell your followers what you do, what moves you, where you are now, or how you become who you are now. Keep it short and add keywords if you can. Be simple, succinct and concise. Remember, you can also express that in 160 characters.
Don’t forget your other social media networks and accounts. Pinterest allows you to add your Twitter and Facebook profiles to your page and even lets you connect them and auto-post from Pinterest. Syncing your other social media accounts can also help you find your other friends online. So far, you can only post to your Facebook personal profile page and not to your business page. Perhaps Pinterest will be working on that soon.
Your Website. Did you add your URL or your business’ site? Verify it. If a tick or a check mark appears beside it, it means your website and company page is verified and valid. It makes you look valid and legitimate, too.
Start boarding up and pinning. Being an important element of a Pinterest brand page, you must also create and categorize your boards. A valid Pinterest page should have at least 5-10 boards.
Now that you are set up – happy pinning! Read more marketing tips here.