Online marketing is very tricky. In my months of experience with Empower Network Australia and online marketing in general, readers are getting smarter now. The onset of spam, free viruses and other online fanfare makes readers wary and cautious. They now need more than a tiny quip or a witty quote to get them hooked.

Empower Network’s 3CS of Marketing has proven that what you need to say should make your readers stay. The second “C” of marketing, which is to capture audience, should teach us how to not just place our audience in pegs but also how to grow their number more.

Using the Empower Network as our example, let us identify our target audience.

The answer should be: people who are online, people who need the motivation to earn more money, people who wanted to know how to make more money, and people who are openminded and are willing to learn new ways of making extra money. Customizing your content to a small but niche and targeted audience is more effective than reaching out to the online masses.

Research tells us that the average number of seconds of a visitors’ attention span online is eight. Within those precious 8 seconds, you must already capture their decision-making prowess and those first few seconds can really make a huge difference. Today’s generation that is born and raised with technology deeply developed during their formative years will always have a constant demand for increasingly interesting stimuli. To be able to grab and keep their attention on any content you employ, there are several factors to consider.

Do a quick review of your website, blog or business page. Is the content sufficient and compelling for your readers to make them hit page 2? Is your page easier to navigate, organized and void of complicated buttons or slideshows? Does your website load right away? Do your products match what they are they searching online? Does your content mean something to you?

Don’t let your system, processes and business confuse your audience and produce question marks after the eight seconds has passed. A reader’s bad or good experience can certainly impact their impression with you and what you have to offer. Form relationships, engage with your readers, solve questions and deliver the right message.

Try to become an expert in capturing your audience and at the same time remain competitive among the millions of blogs out there. Learn the discrepancies then adapt. There is always room for improvement in the writing and blogging industry.

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