Although social media platforms possess different functions, strengths, weaknesses, advantages and utility, I’ve found that Twitter is the most engaging and real-time of them all. What could be more real-time when every other second your Twitter home feed updates and publishes your followers’ update? They could be from all over the world which makes any timezone look non-existent as it updates all the time. Talk about lasting friendships and contacts, yes?
But how do you sustain that friendship and connection? How do you engage more conversations in Twitter besides being active all the time in it? Watch this video on how I managed to become an online marketer at Empower Network Australia in a span of months here.
Tailored to your interests, Twitter gives tailored suggestions to make timelines interesting and relevant. Tweets, links, media and updates from people you found interesting are going to be the ones that are going to fill up your news feed. Easy and fast, tweets or followers give you more suggestions that are tailored to who you should be following according to your interests.
Make your tweets short and succinct. Get your point across with 140 characters or less. Use URL shorteners if you need to publish a link and still can talk more.
Schedule tweets and do not spam your followers. Fifteen tweets a day in a span of 5 hours is acceptable compared to 15 tweets in one hour. Be consistent and pace.
Ask questions. Answer some. Other users are also soliciting for advice. Give them. Reply to questions more.
Hashtags (#) are extremely helpful. Your tweet, news and even profile can be easily searchable.
Retweet if you can. Quoting is better. It makes you look less lazy and the user will appreciate you sending in your comments and feedback. Twitter is less lonely if you try to engage in conversations with your followers. Be generous and help others by promoting their tweets. Good karma for you then.
Find users from online marketing organizations that you are in or industries that you have signed up for. Find a niche and encourage discussions with users that share your common interests.
Monitor trends and find out what people are talking about now. Debate, argue, give opinions and it will definitely spark a conversation. Be the first to always break the news. Always stay on top of things.
How much time do you devote to your tweeting? Do you find yourself answering to @Mentions more or basically just typing away status update after status update without even considering your audience? Remember, you are what you tweet! In the beginning, don’t be put off if you don’t have followers yet or mentions. With a little effort and time, you’ll soon be able to use Twitter better.
Business owners sometimes are unaware of committing one or two marketing faux pas that costs them millions of dollars in lost revenue and profits. Yes, it cripples their business but the extent of such mistakes might not give them the chance anymore to get back on their feet. Consumers are harsh and unforgiving and it will cost thousands again to rebuild another campaign to redeem themselves.
Whether business owners need more education or training, it is best to know what could be the possible outcome should they avoid committing the mistakes listed below.
Mistake #1. Not having a Unique Selling Point or USP.
Your USP is one thing that is going to set you apart from the rest of the competition. Without it, no can really differentiate you from the rest of the thousands of competitors who are also offering the same services that you are selling.
Mistake #2. Going into battle without ammunition.
Just like establishing a USP, every a marketing pitch has to have a strong offer. Prepare for the battle when you launch it. Turn it into a religion when you study, practice and devote all your time learning it.
Different businesses automatically send proposals and marketing letters that are poorly written that it is going to be miracle for someone to actually read it. They thought they can guarantee sales already by taking that huge leap into pushing their products aggressively.
When your sales and marketing are your foundation, establish them one by one. It might take time but the rewards are bigger and greater.
Achieve success by getting things right. Always prepare NOT to fail or you’ll end up preparing to FAIL at all. Athletes train all the time. Do you think they would win at the battlefield had they not practiced, exercised and prepared?
Mistake #3. No Sales and Marketing System.
So you’ve sent out your proposal and waited for a reply. How do you convert these leads?
How can you qualify if this lead is valid or not?
When brands form a system to market their brand, it does not establish on its own. A branch with a huge following like BMW, for example, might be doing well in one region but not in another. When I visited one BMW dealer in the area, I was surprised that they don’t have a marketing department at all. A marketing and sales department should be handy and ready to promote their business – and they should together and hold hands while at it.
Marketing your business is an art that you have to get down on your knees sometimes just to produce something creative – but it all boils down to one system. YOUR SYSTEM. Without that foundation, your efforts and conversions will go haywire.
Think this is it? There could be so many marketing mistake we could all do in a lifetime but the ones mentioned above are the basic marketing mistakes that we miss to correct but could certainly affect our businesses in the long run. I will be concluding more soon.
What about you? Have you committed mistakes in the past that affected your marketing efforts?
Keep posted for more marketing tips here.
Regardless if a website is operating only online or not, the best presence you need to establish first is your presence locally. When word of mouth also spreads, so will your business. Have you taken advantage already of free local business directories? When you get your business listed in these local sites, you will also see visitors coming in from those directories and traffic will instantly boost.
The sites listed below are free unless you want to pay for other directory listings that require you to purchase a directory space with them. I highly discourage paying for those listings unless it is a qualified directory listing such as Yellowpages.com. For the meantime, you can always have yourself enlisted in these directories that will help people find you and your business –
a. Google Local Business Center. Register your business in 5 minutes after signing up. Google Places gets your business in the map of Google and also gives your visitors information on your local address. Enhance photos, discount vouchers and even videos on your Google Places page to enrich the user experience. Not all countries support Google Places though so make certain your region is part of it.
b. Yahoo! Local. Yahoo! Local is another version of Google Places with comprehensive and extensive information published about your business with ratings, reviews, maps, events and more.
c. Local.com Have your customers and consumers find you at Local.com where every category and type of business is listed.
d. YellowPages.com Being the largest online media and database for local insights, Yellowpages is your answer to that online telephone directory people have been trying to look for. Make sure your contact information is updated all the time.
e. InfoUSA Get found at the largest database for consumers and businesses in USA at InfoUSA. You can find and list yourself in categories that are searchable such as geography, age, income and more. Others can also find you when they look for business type and more.
f. Hotfrog.com Your business is unique and you have Hotfrog to tell your customers that. Tell, describe and enumerate how you do your business differently and Hotfrog gives you full reign on it.
h. Yelp – Yelp is quite popular on the food and beverage industry but it doesn’t stop everyone from making reviews of ANY business. Engage with your consumers through Yelp and make sure they find your business there. By listing also what business is “near” their neighborhood, you make certain you also get to have your own business space when customers search for you at Yelp.
If you are in different continents, these major sites also have local versions of your country such as Hotfrog.com who has another counterpart hotfrog.com.au for their Australia network. Make sure you enlist yourself in the appropriate category and region to be able to guide your visitors to the correct business. The last thing we would want is a huge spike in bounced visits because you listed yourself in the wrong category and ended up disappointing visitors.
In conclusion, there are thousands of sites out there – YOU just needed to be found.
More online marketing tips here.
Do you remember when our moms use to tell us, “Drink your milk,” or “Don’t forget to study,” or “Make sure you don’t sleep past your bedtime.” Well, us entrepreneurs and marketers who are constantly breaking over our backs, poring over our laptops and checking our what’s the trend, what is the latest and what is currently being talked about – oh, the perks of working from home and building our enterprise – sometimes forget one tiny detail.
But just like how it is with our moms, let us constantly remind ourselves to TAKE A BREAK. Just because you are working from home does not mean that you will be poring over your business 24/7 considering the easy access to work and business is not making you stop working.
We all deserve a break. Even writers have writer’s block. Marketers also come to a point where we run into a stump and get silly thinking of ways to be creative. Hey – we are human after all. *wink*
Running a business and raising a family at the same time can burn out the best of us. Take fifteen minutes in between and perhaps try these –
– Make coffee. Brew that Starbucks beans you’ve been dying to try and sip it while lounging on your Lazyboy.
– Or make tea and sit in front of the fire and watch the embers grow.
– Play fetch with your pet or simply enjoy a few minutes of cuddling and playing chase.
– Call a friend. Laugh over old stories.
– Take a cat nap.
– Whip up a delicious snack.
– Take out a magazine that is not related to your business or work and read.
– Take a quick lap around your neighborhood.
– Indulge in a hot bath.
– Skim over Pinterest and Instagram where everything is in photos and does not have heavy reading material.
– Clear your head and meditate.
– Do yoga!
– Rearrange your library or living room.
– Bring out that guitar and rock it out.
– Zumba away!
– Color-code your one part of your wardrobe.
Break out the crazy in between to maintain that balance between your work and your personal time. You will realize how refreshing it is to take these breaks once in a while.
We have come to terms with our social profiles already and made them equivalent to our identities online. From Facebook to Twitter to Instagram, it is fairly easy now to just promote and publish news about our business and brands.
Have you tapped Pinterest lately?
Besides the fact that some of my traffic comes from that social network, Pinterest interface seems more fun, functional and easier to the eye – almost like an Instagram post on the web but categorized into topics that delve into your interests such as design, food, travel and business topics. [Follow the 7Figure Surfer at Pinterest]
Is Pinterest part of your online marketing campaign? If you have already one, are you satisfied with how you brand’s page look? Just your Facebook cover photo or your Twitter wallpaper, your Pinterest page should also represent your brand. The points below can possibly help you set up your brand at page Pinterest and also help you gain more followers who will be engage with your pins and boards.
Profile Image. Make certain you upload your best profile image. This should represent you and your brand and is easily identifiable whenever people look you up online. Upload your logo at your Pinterest brand page so that as soon as people look you up, they can immediately tell your brand. Pinterest Profile image dimension is 165×165 while your photo dimensions should be 600×600 pixels in size.
Username and Brand Name. Pinterest allows you to customize your URL link. Hence, you can market and brand your pinterest name like this: www.pinterest.com/customname. This will also help you be more searchable online.
Maximize the ‘About’ Section. Write details about your business. Tell your followers what you do, what moves you, where you are now, or how you become who you are now. Keep it short and add keywords if you can. Be simple, succinct and concise. Remember, you can also express that in 160 characters.
Don’t forget your other social media networks and accounts. Pinterest allows you to add your Twitter and Facebook profiles to your page and even lets you connect them and auto-post from Pinterest. Syncing your other social media accounts can also help you find your other friends online. So far, you can only post to your Facebook personal profile page and not to your business page. Perhaps Pinterest will be working on that soon.
Your Website. Did you add your URL or your business’ site? Verify it. If a tick or a check mark appears beside it, it means your website and company page is verified and valid. It makes you look valid and legitimate, too.
Start boarding up and pinning. Being an important element of a Pinterest brand page, you must also create and categorize your boards. A valid Pinterest page should have at least 5-10 boards.
Now that you are set up – happy pinning! Read more marketing tips here.
Online marketing is very tricky. In my months of experience with Empower Network Australia and online marketing in general, readers are getting smarter now. The onset of spam, free viruses and other online fanfare makes readers wary and cautious. They now need more than a tiny quip or a witty quote to get them hooked.
Empower Network’s 3CS of Marketing has proven that what you need to say should make your readers stay. The second “C” of marketing, which is to capture audience, should teach us how to not just place our audience in pegs but also how to grow their number more.
Using the Empower Network as our example, let us identify our target audience.
The answer should be: people who are online, people who need the motivation to earn more money, people who wanted to know how to make more money, and people who are openminded and are willing to learn new ways of making extra money. Customizing your content to a small but niche and targeted audience is more effective than reaching out to the online masses.
Research tells us that the average number of seconds of a visitors’ attention span online is eight. Within those precious 8 seconds, you must already capture their decision-making prowess and those first few seconds can really make a huge difference. Today’s generation that is born and raised with technology deeply developed during their formative years will always have a constant demand for increasingly interesting stimuli. To be able to grab and keep their attention on any content you employ, there are several factors to consider.
Do a quick review of your website, blog or business page. Is the content sufficient and compelling for your readers to make them hit page 2? Is your page easier to navigate, organized and void of complicated buttons or slideshows? Does your website load right away? Do your products match what they are they searching online? Does your content mean something to you?
Don’t let your system, processes and business confuse your audience and produce question marks after the eight seconds has passed. A reader’s bad or good experience can certainly impact their impression with you and what you have to offer. Form relationships, engage with your readers, solve questions and deliver the right message.
Try to become an expert in capturing your audience and at the same time remain competitive among the millions of blogs out there. Learn the discrepancies then adapt. There is always room for improvement in the writing and blogging industry.
Want to get started with writing a blog? Let us teach you how and even earn extra money from it
When it comes to branding and trying to get your name and business out there, bricks and mortar businesses have discovered the importance of having a website. Entrepreneurs are also following suit and it wouldn’t be long that practically every business and entrepreneur in the future will have his or her own website.
A website and a blog is an online representation of yourself and your business that gives your readers that first impression of your product and service. Everything is going to be critical in the first few seconds of their visit so we have to make certain that a business profile online has the necessary requirements and accessories to market your business.
Analyze, dissect and evaluate your site’s content – Do you update your content often? Is your content substantial enough for others to share it to others? Is your content unique, useful and engaging? Will people want to navigate more around your site after learning how engaging it is to stay there? How often do you add new content? Does your website have content worth reading? Does your content match that of your business goals?
Do you currently have a website that needs help? Message us and we can brand it for you!
Meta data. One of the major things that brands your website is the meta title or the data at the top of your browser window that identifies your page’s name. Limited to a specific number of characters that just shows enough information at the first glance, the title should describe the page that the user is looking at.
Look over your shoulder and check out your competition. Open websites of your competition and list down the things that they are saying, writing, posting and publishing. Are they parallel to what you are writing? Try to exceed expectations and be the most engaging site, the most interesting content farm and the most at everything!
Always maintain improvements. Not all websites but not all websites have owners who have the patience to check on what it could do more. Be that person and constantly be on the lookout for something missing in it – do you have call to action banners in your pages? Do your pages show the right sitemap that helps the user navigate other pages in it? Check, check and check. Never leave a shell unturned.
Join us. As one of the best teams in Empower Network Australia, we can certainly help become the entrepreneur you wanted to be and earn more money. With a lot of training and support from our team, you can never go wrong.
Do you have a team already from Empower Network?
Talk to me and I will help you get on the best Empower Network team in Australia!
A lot of people do not practice this but in order to organize your online marketing, you need to follow a certain principle that has been tried and tested for ages that it has become a secret weapon to them to attain success. Empower Network Australia does offer a variety of marketing products that help you achieve such feat but the gold mine here are the 3cs of Marketing in the Empower Network.
The Empower Network’s 3Cs of Marketing are to Create traffic, Capture Leads and Convert Sales. This means that by assimilating the three 3cs, online marketers will become masters of the marketing universe. The 3Cs has become the ultimate key to making more money online with ease that I would highly recommend everyone to look into this guide, study and then exercise it.
Create traffic. When Empower Network provides you the tools to get started with your online marketing business, you set up your own cyberspace called a blog. How will visitors know you have your own small nook in the huge online world?
Make noise. Create compelling content. Turn your ideas into words and sentences and publish them in your blog. Send email blasts. Promote your new posts online and encourage sharing among networks. Let your readers and audience be overwhelmed with your creativity and wit that they cannot wait to share this to their friends.
Capture. Now that you have your audience hooked and anticipating your next brilliant story, collect their information and maximize that valuable database. Seize the moment when they are subscribing to you and never let them miss the opportunity to stay updated. After you have curated your leads, this will bring us to the final C.
Convert. Letting that valuable database squat in your system is useless if you do not know how to maximize their value. Find out what your audience needs and provide them that information. Offer your business and services and let them understand how beneficial it is to them. Get them to buy, try, and accept your business without shoving it to them haphazardly.
To manage the 3cs, you must have the following: content, curate then clients. Now isn’t this simple and unfussy? Marketing isn’t a hard and you do not need a huge budget to shell out just to collect leads and information. Empower Network makes certain you get all the necessary training to achieve all these and more.
Now which C in Marketing is more doable to you? Talk to us or better, watch this Empower Networking video if you want to get more information on Empower Network here.