Regardless if a website is operating only online or not, the best presence you need to establish first is your presence locally. When word of mouth also spreads, so will your business. Have you taken advantage already of free local business directories? When you get your business listed in these local sites, you will also see visitors coming in from those directories and traffic will instantly boost.
The sites listed below are free unless you want to pay for other directory listings that require you to purchase a directory space with them. I highly discourage paying for those listings unless it is a qualified directory listing such as Yellowpages.com. For the meantime, you can always have yourself enlisted in these directories that will help people find you and your business –
a. Google Local Business Center. Register your business in 5 minutes after signing up. Google Places gets your business in the map of Google and also gives your visitors information on your local address. Enhance photos, discount vouchers and even videos on your Google Places page to enrich the user experience. Not all countries support Google Places though so make certain your region is part of it.
b. Yahoo! Local. Yahoo! Local is another version of Google Places with comprehensive and extensive information published about your business with ratings, reviews, maps, events and more.
c. Local.com Have your customers and consumers find you at Local.com where every category and type of business is listed.
d. YellowPages.com Being the largest online media and database for local insights, Yellowpages is your answer to that online telephone directory people have been trying to look for. Make sure your contact information is updated all the time.
e. InfoUSA Get found at the largest database for consumers and businesses in USA at InfoUSA. You can find and list yourself in categories that are searchable such as geography, age, income and more. Others can also find you when they look for business type and more.
f. Hotfrog.com Your business is unique and you have Hotfrog to tell your customers that. Tell, describe and enumerate how you do your business differently and Hotfrog gives you full reign on it.
h. Yelp – Yelp is quite popular on the food and beverage industry but it doesn’t stop everyone from making reviews of ANY business. Engage with your consumers through Yelp and make sure they find your business there. By listing also what business is “near” their neighborhood, you make certain you also get to have your own business space when customers search for you at Yelp.
If you are in different continents, these major sites also have local versions of your country such as Hotfrog.com who has another counterpart hotfrog.com.au for their Australia network. Make sure you enlist yourself in the appropriate category and region to be able to guide your visitors to the correct business. The last thing we would want is a huge spike in bounced visits because you listed yourself in the wrong category and ended up disappointing visitors.
In conclusion, there are thousands of sites out there – YOU just needed to be found.
More online marketing tips here.