Internet users today such as entrepreneurs use several devices to access their favourite sites and networking channels. These consumers interact in so many ways with anything and might even stumble upon your business. When you have a blogging support and system that you utilize in Empower Network, this information is highly important especially when you want to know who among your visitors have visited you from their mobile devices or their desktop.
Information like these when collected over time means you can customize your marketing campaigns and even plan your website’s future content. Curating data will help you target your audience the most on where they are currently active. This method, my friends, will achieve efficacy in advertising, marketing, converting leads and users maximizing your product.
How do you measure data then?
You will find incredulous opportunities in collecting data but you also need tools that will take care of the challenges of curating hashed data swimming all over the internet. Here are my top 5 Analytics Tools that are part of my Internet Marketing tips that you can also use reading data:
Online marketing is very tricky. In my months of experience with Empower Network Australia and online marketing in general, readers are getting smarter now. The onset of spam, free viruses and other online fanfare makes readers wary and cautious. They now need more than a tiny quip or a witty quote to get them hooked.
Empower Network’s 3CS of Marketing has proven that what you need to say should make your readers stay. The second “C” of marketing, which is to capture audience, should teach us how to not just place our audience in pegs but also how to grow their number more.
Using the Empower Network as our example, let us identify our target audience.
The answer should be: people who are online, people who need the motivation to earn more money, people who wanted to know how to make more money, and people who are openminded and are willing to learn new ways of making extra money. Customizing your content to a small but niche and targeted audience is more effective than reaching out to the online masses.
Research tells us that the average number of seconds of a visitors’ attention span online is eight. Within those precious 8 seconds, you must already capture their decision-making prowess and those first few seconds can really make a huge difference. Today’s generation that is born and raised with technology deeply developed during their formative years will always have a constant demand for increasingly interesting stimuli. To be able to grab and keep their attention on any content you employ, there are several factors to consider.
Do a quick review of your website, blog or business page. Is the content sufficient and compelling for your readers to make them hit page 2? Is your page easier to navigate, organized and void of complicated buttons or slideshows? Does your website load right away? Do your products match what they are they searching online? Does your content mean something to you?
Don’t let your system, processes and business confuse your audience and produce question marks after the eight seconds has passed. A reader’s bad or good experience can certainly impact their impression with you and what you have to offer. Form relationships, engage with your readers, solve questions and deliver the right message.
Try to become an expert in capturing your audience and at the same time remain competitive among the millions of blogs out there. Learn the discrepancies then adapt. There is always room for improvement in the writing and blogging industry.
Want to get started with writing a blog? Let us teach you how and even earn extra money from it
When it comes to branding and trying to get your name and business out there, bricks and mortar businesses have discovered the importance of having a website. Entrepreneurs are also following suit and it wouldn’t be long that practically every business and entrepreneur in the future will have his or her own website.
A website and a blog is an online representation of yourself and your business that gives your readers that first impression of your product and service. Everything is going to be critical in the first few seconds of their visit so we have to make certain that a business profile online has the necessary requirements and accessories to market your business.
Analyze, dissect and evaluate your site’s content – Do you update your content often? Is your content substantial enough for others to share it to others? Is your content unique, useful and engaging? Will people want to navigate more around your site after learning how engaging it is to stay there? How often do you add new content? Does your website have content worth reading? Does your content match that of your business goals?
Do you currently have a website that needs help? Message us and we can brand it for you!
Meta data. One of the major things that brands your website is the meta title or the data at the top of your browser window that identifies your page’s name. Limited to a specific number of characters that just shows enough information at the first glance, the title should describe the page that the user is looking at.
Look over your shoulder and check out your competition. Open websites of your competition and list down the things that they are saying, writing, posting and publishing. Are they parallel to what you are writing? Try to exceed expectations and be the most engaging site, the most interesting content farm and the most at everything!
Always maintain improvements. Not all websites but not all websites have owners who have the patience to check on what it could do more. Be that person and constantly be on the lookout for something missing in it – do you have call to action banners in your pages? Do your pages show the right sitemap that helps the user navigate other pages in it? Check, check and check. Never leave a shell unturned.
Join us. As one of the best teams in Empower Network Australia, we can certainly help become the entrepreneur you wanted to be and earn more money. With a lot of training and support from our team, you can never go wrong.