Create An Activity Management Plan

What is an activity management plan?

When you are constantly juggling between tasks and time, it is now the perfect moment when you know how to manage your activities to give more space and time for doing what you want. Isn’t that we are here for? Our long time credo to help others become financially free through online marketing and blogging (watch this video on what platform we use to do this here) means being 80% productive out of the 20% work we did. And we didn’t do just that by mismanaging our activities.

The 24-hour time you have is just like everyone else’s. What you do with them is the only thing that sets you apart. How then can you create this plan to manage all your activities?

SCHEDULE. Let us go back to the basics. Managing often begins with a layout. Try doing this in Excel or best, your calendar. Maximize your availability. The rich and successful people value their time so much they HIRE people to schedule it. Why not do it also? Finding a layout and formatting it might be the most challenging part because you have to maintain it in the future and it has to be the best one that you can understand and keep track off easily.

Create Activity Management Plan

LIST. Now that you have decided on a format, list down your activity that is as early as one week ahead. Again, this management plan is for your online marketing activities – not your time. The “time” part will follow.

Screen Shot 2013-08-06 at 4.30.15 PM

TRACK. When you feel like your days and long and your weeks are short, check back on your calendar and find out where all of your time is going and whether you have managed 80% of the 20% you have devoted to doing your Empower Network duties. Give yourself realistic goals and honest expectations. If you think researching the competition takes 2 hours than the usual, write that down.

Screen Shot 2013-08-06 at 4.30.15 PM

PRIORITIZE. After listing your activities and tracking which tasks are the ones that make you productive, prioritize them in order of how they will affect your health, wealth, and relationships. When you constantly address activities that make you rich, healthy, and emotionally stable, then wouldn’t you be leading a complete life then? Isn’t that one of our goals? Watch this video too on how I made myself one of the top 7 Figure earners in the online marketing industry. 

Screen Shot 2013-08-06 at 4.37.12 PM

Time is constant in our lives but activities are the ones that CHANGE. By giving more significance on activities that bring you success, it is easier then to let go of the ones that don’t. Discipline and perseverance will be your allies and procrastination your enemy.

Manage your activities and plan them in a way that will combat time and the hectic chaos of your life. Who knows, by being religious to such tasks, you might even end up with more time that usual for recreational activities.

———————————– Need help with your enhancing your business online through digital marketing from Empower Network’s Top Earners? Think you need help with time management? Drop us a line here! 

How to be more engaging in Twitter

Although social media platforms possess different functions, strengths, weaknesses, advantages and utility, I’ve found that Twitter is the most engaging and real-time of them all. What could be more real-time when every other second your Twitter home feed updates and publishes your followers’ update? They could be from all over the world which makes any timezone look non-existent as it updates all the time. Talk about lasting friendships and contacts, yes?

 Engage Twitter by 7 Figure Surfer Scott Smith2

But how do you sustain that friendship and connection? How do you engage more conversations in Twitter besides being active all the time in it? Watch this video on how I managed to become an online marketer at Empower Network Australia in a span of months here.

Tailored to your interests, Twitter gives tailored suggestions to make timelines interesting and relevant. Tweets, links, media and updates from people you found interesting are going to be the ones that are going to fill up your news feed. Easy and fast, tweets or followers give you more suggestions that are tailored to who you should be following according to your interests.

Engage Twitter by 7 Figure Surfer Scott Smith copy

Make your tweets short and succinct. Get your point across with 140 characters or less. Use URL shorteners if you need to publish a link and still can talk more.

Schedule tweets and do not spam your followers. Fifteen tweets a day in a span of 5 hours is acceptable compared to 15 tweets in one hour. Be consistent and pace.

Ask questions. Answer some. Other users are also soliciting for advice. Give them. Reply to questions more.

Hashtags (#) are extremely helpful. Your tweet, news and even profile can be easily searchable.

Retweet if you can. Quoting is better. It makes you look less lazy and the user will appreciate you sending in your comments and feedback. Twitter is less lonely if you try to engage in conversations with your followers. Be generous and help others by promoting their tweets. Good karma for you then.

Find users from online marketing organizations that you are in or industries that you have signed up for. Find a niche and encourage discussions with users that share your common interests.

Monitor trends and find out what people are talking about now. Debate, argue, give opinions and it will definitely spark a conversation. Be the first to always break the news. Always stay on top of things.

How much time do you devote to your tweeting? Do you find yourself answering to @Mentions more or basically just typing away status update after status update without even considering your audience? Remember, you are what you tweet! In the beginning, don’t be put off if you don’t have followers yet or mentions. With a little effort and time, you’ll soon be able to use Twitter better.

———————————– * How To Be More Engaging in Twitter blogpost is first published at the 7 Figure Surfer blog. Follow me here  @Number1Income.

3 Major Marketing Mistakes Businesses Make

Marketing Mistakes - Scott Smith Empower Network

Business owners sometimes are unaware of committing one or two marketing faux pas that costs them millions of dollars in lost revenue and profits. Yes, it cripples their business but the extent of such mistakes might not give them the chance anymore to get back on their feet. Consumers are harsh and unforgiving and it will cost thousands again to rebuild another campaign to redeem themselves.

Marketing Mistakes - Scott Smith Empower Network

Whether business owners need more education or training, it is best to know what could be the possible outcome should they avoid committing the mistakes listed below.

Mistake #1. Not having a Unique Selling Point or USP.

Your USP is one thing that is going to set you apart from the rest of the competition. Without it, no can really differentiate you from the rest of the thousands of competitors who are also offering the same services that you are selling.

Mistake #2. Going into battle without ammunition.

Just like establishing a USP, every a marketing pitch has to have a strong offer. Prepare for the battle when you launch it. Turn it into a religion when you study, practice and devote all your time learning it.

Different businesses automatically send proposals and marketing letters that are poorly written that it is going to be miracle for someone to actually read it. They thought they can guarantee sales already by taking that huge leap into pushing their products aggressively.

When your sales and marketing are your foundation, establish them one by one. It might take time but the rewards are bigger and greater.

Achieve success by getting things right. Always prepare NOT to fail or you’ll end up preparing to FAIL at all. Athletes train all the time. Do you think they would win at the battlefield had they not practiced, exercised and prepared?

Mistake #3. No Sales and Marketing System.

So you’ve sent out your proposal and waited for a reply. How do you convert these leads?

How can you qualify if this lead is valid or not?

When brands form a system to market their brand, it does not establish on its own. A branch with a huge following like BMW, for example, might be doing well in one region but not in another. When I visited one BMW dealer in the area, I was surprised that they don’t have a marketing department at all. A marketing and sales department should be handy and ready to promote their business – and they should together and hold hands while at it.

Marketing your business is an art that you have to get down on your knees sometimes just to produce something creative – but it all boils down to one system. YOUR SYSTEM. Without that foundation, your efforts and conversions will go haywire.

Think this is it? There could be so many marketing mistake we could all do in a lifetime but the ones mentioned above are the basic marketing mistakes that we miss to correct but could certainly affect our businesses in the long run. I will be concluding more soon.

What about you? Have you committed mistakes in the past that affected your marketing efforts?

Keep posted for more marketing tips here.

Scott

Market Online – Enlist in Local Directories

Regardless if a website is operating only online or not, the best presence you need to establish first is your presence locally. When word of mouth also spreads, so will your business. Have you taken advantage already of free local business directories? When you get your business listed in these local sites, you will also see visitors coming in from those directories and traffic will instantly boost.

 Empower Network Local Search by 7 Figure Surfer

The sites listed below are free unless you want to pay for other directory listings that require you to purchase a directory space with them. I highly discourage paying for those listings unless it is a qualified directory listing such as Yellowpages.com. For the meantime, you can always have yourself enlisted in these directories that will help people find you and your business –

a.     Google Local Business Center. Register your business in 5 minutes after signing up. Google Places gets your business in the map of Google and also gives your visitors information on your local address. Enhance photos, discount vouchers and even videos on your Google Places page to enrich the user experience. Not all countries support Google Places though so make certain your region is part of it.

b.    Yahoo! Local. Yahoo! Local is another version of Google Places with comprehensive and extensive information published about your business with ratings, reviews, maps, events and more.

c.     Local.com Have your customers and consumers find you at Local.com where every category and type of business is listed.

d.    YellowPages.com Being the largest online media and database for local insights, Yellowpages is your answer to that online telephone directory people have been trying to look for. Make sure your contact information is updated all the time.

e.    InfoUSA Get found at the largest database for consumers and businesses in USA at InfoUSA. You can find and list yourself in categories that are searchable such as geography, age, income and more. Others can also find you when they look for business type and more.

f.    Hotfrog.com Your business is unique and you have Hotfrog to tell your customers that. Tell, describe and enumerate how you do your business differently and Hotfrog gives you full reign on it.

h.     Yelp – Yelp is quite popular on the food and beverage industry but it doesn’t stop everyone from making reviews of ANY business. Engage with your consumers through Yelp and make sure they find your business there. By listing also what business is “near” their neighborhood, you make certain you also get to have your own business space when customers search for you at Yelp.

If you are in different continents, these major sites also have local versions of your country such as Hotfrog.com who has another counterpart hotfrog.com.au for their Australia network. Make sure you enlist yourself in the appropriate category and region to be able to guide your visitors to the correct business. The last thing we would want is a huge spike in bounced visits because you listed yourself in the wrong category and ended up disappointing visitors.

In conclusion, there are thousands of sites out there – YOU just needed to be found.

———————————

More online marketing tips here.

Branding with Pinterest

We have come to terms with our social profiles already and made them equivalent to our identities online.  From Facebook to Twitter to Instagram, it is fairly easy now to just promote and publish news about our business and brands.

Have you tapped Pinterest lately?

Besides the fact that some of my traffic comes from that social network, Pinterest interface seems more fun, functional and easier to the eye – almost like an Instagram post on the web but categorized into topics that delve into your interests such as design, food, travel and business topics. [Follow the 7Figure Surfer at Pinterest]

Is Pinterest part of your online marketing campaign? If you have already one, are you satisfied with how you brand’s page look? Just your Facebook cover photo or your Twitter wallpaper, your Pinterest page should also represent your brand. The points below can possibly help you set up your brand at page Pinterest and also help you gain more followers who will be engage with your pins and boards.

Pinterest Marketing Profile Image. Make certain you upload your best profile image. This should represent you and your brand and is easily identifiable whenever people look you up online. Upload your logo at your Pinterest brand page so that as soon as people look you up, they can immediately tell your brand. Pinterest Profile image dimension is 165×165 while your photo dimensions should be 600×600 pixels in size. Username and Brand Name. Pinterest allows you to customize your URL link. Hence, you can market and brand your pinterest name like this: www.pinterest.com/customname. This will also help you be more searchable online.

Maximize the ‘About’ Section. Write details about your business. Tell your followers what you do, what moves you, where you are now, or how you become who you are now. Keep it short and add keywords if you can. Be simple, succinct and concise. Remember, you can also express that in 160 characters.

Don’t forget your other social media networks and accounts. Pinterest allows you to add your Twitter and Facebook profiles to your page and even lets you connect them and auto-post from Pinterest. Syncing your other social media accounts can also help you find your other friends online. So far, you can only post to your Facebook personal profile page and not to your business page. Perhaps Pinterest will be working on that soon.

Your Website. Did you add your URL or your business’ site? Verify it. If a tick or a check mark appears beside it, it means your website and company page is verified and valid. It makes you look valid and legitimate, too.

Start boarding up and pinning. Being an important element of a Pinterest brand page, you must also create and categorize your boards. A valid Pinterest page should have at least 5-10 boards.

Now that you are set up – happy pinning! Read more marketing tips here.

—————————————- Need online marketing help? Message us now! Read about Empower Network’s 7 Figure Surfer Guy here.

Checklist on Marketing Your Website

When it comes to branding and trying to get your name and business out there, bricks and mortar businesses have discovered the importance of having a website. Entrepreneurs are also following suit and it wouldn’t be long that practically every business and entrepreneur in the future will have his or her own website.

A website and a blog is an online representation of yourself and your business that gives your readers that first impression of your product and service. Everything is going to be critical in the first few seconds of their visit so we have to make certain that a business profile online has the necessary requirements and accessories to market your business.

Analyze, dissect and evaluate your site’s content – Do you update your content often? Is your content substantial enough for others to share it to others? Is your content unique, useful and engaging? Will people want to navigate more around your site after learning how engaging it is to stay there? How often do you add new content? Does your website have content worth reading? Does your content match that of your business goals?

Do you currently have a website that needs help? Message us and we can brand it for you!

Meta data. One of the major things that brands your website is the meta title or the data at the top of your browser window that identifies your page’s name. Limited to a specific number of characters that just shows enough information at the first glance, the title should describe the page that the user is looking at.

Look over your shoulder and check out your competition. Open websites of your competition and list down the things that they are saying, writing, posting and publishing. Are they parallel to what you are writing? Try to exceed expectations and be the most engaging site, the most interesting content farm and the most at everything!

Always maintain improvements. Not all websites but not all websites have owners who have the patience to check on what it could do more. Be that person and constantly be on the lookout for something missing in it – do you have call to action banners in your pages? Do your pages show the right sitemap that helps the user navigate other pages in it? Check, check and check. Never leave a shell unturned.

Join us. As one of the best teams in Empower Network Australia, we can certainly help become the entrepreneur you wanted to be and earn more money.  With a lot of training and support from our team, you can never go wrong.

—————————————- Do you have a team already from Empower Network? Talk to me and I will help you get on the best Empower Network team in Australia!

register-now