The weather may have overcast clouds but then the sun always finds a way to shine through. Care for some summer reading lately? Marketers like us at Empower Network Australia, although we are constantly online and the internet is our bread and butter, we also have in between downtimes where we just sit back, sip cocktails and pore over a good book. Of course – the education just don’t stop there. We read books that enhance our knowledge and continue our education on the business that we are in. Books also inspire us and remind us to become better entrepreneurs than we already are. This post will list some of our top ranking books to consider during those downtimes that gives us better insights, inspirations and determination to hone and develop our talents and skills.
CONTAGIOUS: Why Things Catch On by Jonah Berger
Topping my list is this book by Jonah Berger that narrates how content marketing becomes viral – hence, the title “Contagious”. This book makes it relatable to the industry especially with Empower Network members and generation nowadays when people listen to their peers more than watching generic advertisements being flashed on screen.
The New Digital Age: Reshaping The Future of People, Nations and Business by Eric Schmidt
Eric Schmidt together with Jared Cohen are two global thinkers in technology and foreign affairs, who, in this book, gave us a visual of how the world will look like in the future. They depicted how everyone is going to be connected in the future yet might meet the peril and promise that will await for us in the upcoming years. Who doesn’t want to read about the Digital Age? The authors just made it simple yet insightful for us to prepare what is going to be there for us in the next ten years or more.
Keeping Up With The Quants: Your Guide to Understanding and Using Analytics by Thomas Davenport
Welcome to the new age of data. This book tells you why everyone needs to analytical skills no matter what your interests are. With analytics and statistical data, you can easily make use of the information as it improves your understanding of the data on hand.
Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
Although written by different authors, it seems like this book by Dimitri Maex is the sequel to Keeping Up With The Quants. Now that you have sufficient analytical data on hand, Dimitri teaches and inspires you to grow your business using that information.
Whiteboard Selling: Empowering Sales Through Visuals
This is a personal favorite considering that my multi-level marketing business, Empower Network, utilises a lot of visuals such as videos and white board tutorials. This book by Corey Summers and David Jenkins explains how powerful standing in front of a whiteboard can be in building the relationship between the salesperson and the customer.
What about you? Do you have a favorite business book that you like to whip out during summer? Tell us what inspires you!